Investing in UX design (User Experience Design) is important for many reasons, as a well-designed user experience can bring significant benefits to both users and business:

Better user experience : Good UX design makes a product or service easy to use, intuitive and pleasant. This improves user satisfaction and engagement, which in turn can increase customer loyalty.

Competitive advantage : Companies that invest in high-quality UX stand out from their competitors in a positive way. Users prefer services that offer a better user experience, which can increase a company’s market share.

Increased conversions and sales : A well-designed user interface (UI) and UX can improve conversions, i.e. lead to more desired user actions, such as purchases, orders or logins. Users are more likely to complete the purchase process if they have a smooth and hassle-free experience.

Cost effectiveness : By investing in UX design from the beginning, you can avoid costly mistakes and reforms later. Considering users’ needs and iterative planning reduces the need for repairs and improvements, when problems can be predicted and solved in time.

Less customer support : When a service or product is clear and easy to use, users need less help and support. This reduces customer support costs and improves users’ independence in using the service.

Positive brand image : The quality of the user experience directly affects how users perceive the brand. A good UX builds trust and a positive image, while a bad experience can damage a brand’s reputation.

User retention and referrals : Satisfied users are more likely to stay with a service or product and recommend it to others. This can bring the company more customers and increase its visibility in the market.

In summary: UX design ensures that a service or product meets the needs and expectations of users, which improves business results and customer experience.