What makes a good user experience? 10 factors


A good user experience (UX, User Experience) consists of several factors that together affect how pleasant, efficient and easy it is for the user to interact with the product, service or system. Here are ten key factors:

Clarity
The user interface must be intuitive and easy to understand so that the user can quickly navigate and achieve their goals without frustration.

Ease of use
Using the product or service must be as simple as possible, and it must offer solutions without complicated processes.

Visual appeal
Good visual design is not only aesthetic, but also helps improve usability. Clear and attractive graphics make the product more pleasant to use.

Response time and performance
Fast loading times and smooth operation improve the user experience. Slowness or technical problems can cause frustration and cause the user to abandon the product.

Adaptability to different devices
Responsive design ensures that the user interface works well on different devices and screens, such as computers, tablets and smartphones.

Logical structure
The information architecture must be clearly structured so that the user can easily find the content or function they want.

Personal customization
The ability to customize the user interface or experience according to the user’s own preferences can improve engagement and satisfaction.

Feedback and error management
The user must be given clear and immediate feedback on actions. If errors occur, the user should be provided with an easy way to correct them.

Emotional engagement
A good user experience takes into account the user’s feelings and needs, creating a positive and rewarding experience.

Security and trust
The user must feel that his information is safe. Guaranteeing privacy and data security is key, especially for digital products and services.

A good UX is a whole in which these factors combine and create a pleasant, efficient and easy-to-use experience.



Janne Gylling
Creative Director • janne@jannegylling.fi