When was the last time you watched a movie on Netflix? How easy or difficult was it to start watching a movie after you found the right one? And how easy was it to find something to watch? Finding content that is interesting to your taste on Netflix is really difficult and there is certainly a commercial reason for it.
When Netflix started, the media format was DVD movies. You received a few movies in the mail and after you had watched them and returned them, you received the following ones. With this logic, the monthly amount you can watch somehow remained logical. However, Netflix pays for every content you consume through them, so it’s a disadvantage for them if you watch all the movies on their service in a month.
Because of this, Netflix has practically done two things. First of all, finding movies and series is structured in such a way that the majority of users only browse through a personalized list of content. Secondly, Netflix has tried to ensure that most of the content consumed through the service is their own production.
Good user interface design supports the business, while giving customers a sense of a good user experience.
Netflix therefore walks in a gray area and balances with how simple the service feels and how easy it is to consume content there.
User interface design to support business
With good planning, you can create a profitable business. With small changes, you can reduce the number of contacts with customer service, improve the conversion of your online store or increase newsletter subscribers.
Design is never an isolated activity, and that is why we want to be able to provide our customers with high-quality design at a reasonable price as a continuous service.
My former supervisor once stated that designers can be roughly divided into two groups. There are those who read art history, color theory and recognize Edefelt’s paintings by name. And then there are those who understand business, commercialism and understand the needs of end customers while creating visually pleasing services.
