Every now and then you come across an argument about whether SEO optimization is something that only weakens the website’s usability and customer experience. Here are a few takeaways from the topic.

UX and SEO go well together

A good user experience reduces leaving pages and makes visitors spend more time on the site. When visitors stay longer, Google thinks that the content on the site is more relevant and gives points for it.

Website loading speed is a big part of usability and search engine optimization. It directly affects both things. When the content on the site is optimized to load quickly, users and search engines give the site a higher value.

Terminal independence, responsiveness. When a site works correctly on devices of all sizes, it again improves usability.

Clear navigation and easy-to-use transaction paths. When the search engine understands the structure of the site, it must also be understandable to the user.

Good and clear content . Who among us would not appreciate clearly understandable and readable content. The amount of content also has a direct impact in terms of search engine optimization.

Accessibility affects search engine scores, and in general it can be stated that focusing on accessibility improves the service experience of every user.