A large number of our projects contain one clear and recognizable thing that unites them all. The customer has clearly recognized that something should be done to their service , but they still don’t quite know what to change . We are going to break down and define this theme together.

Little piece at a time to get better

A good user experience is never created immediately, but develops step by step in an iterative design process where customer understanding is constantly involved. Iterative design means that a product or service is designed and tested several times, and the feedback received each time is taken into account in the following versions.

No good service has been a success right from the first version. Customer understanding contains information about what is meaningful to users. When it is known, decisions can be made in planning that increase positive emotional experiences. For example, personalized messages, a smooth user experience and a design that respects the user make the product more attractive and user-friendly.

It is not at all uncommon for companies to guess what their customers want. And engaging customers as part of the process would only require asking them to participate.

There is never too much customer understanding. The better we understand how our customers use our services, the better we know how to design more usable ones.

What I personally want to bring to the attention of clients is the understanding that has accumulated through hundreds of similar projects. If we really simplify, then the customer has a need, for which we look for solutions, which are tested with real customers and based on them, a version is made that is put into production. After that, the service is developed and improved through continuous testing and optimization. It doesn’t really matter what that service is, as the process around it is very similar.

And in many cases, a broad industry understanding can even turn against itself. Because at least you always try to find those much-talked-about ideas outside the box , and producing them is generally easier when you don’t limit your thinking too much to what is possible and proven to be good in the industry.

The designer rips and grates open

One of our designers’ most important tasks is to challenge our customers. We can’t be satisfied with answers and opinions, but we look for the real truth based on real data and analysis. Black feels is one of the worst curse words. Of course, individual experience is important and what we feel is true for us. But an entire service cannot and should not be built on top of that experience.

I myself have stated many times that I’m not patting myself on the back, but I’m going to throw a thorn ball into the everyday life of guesses. The fact that you dare to question and examine the situation genuinely from the outside gives a lot of value in every project. We dare to disagree with you. And I claim that in the end you always know how to appreciate exactly that trait.

Don’t close, expand

Understanding and insight always require broad-based knowledge. That’s why you should never try to make big decisions in a group that is too small, but collect and analyze the users’ activities and experiences correctly. Also, all the information that can be found in your own organization should always be put to use.

When a company better understands customers’ motives and wishes, it can create services that accurately meet their expectations and add value to their everyday life. For example, if the customer needs a service that eases everyday challenges, such as time-consuming processes or concerns about security, we can help find a new service model that can make the customer’s everyday life easier.

When the service is tested with users, the feedback received is collected and analyzed, after which the service is developed and tested again. This ensures that the final product or service is user-oriented and meets customer expectations. With prototyping, the company can also react quickly to market changes and constantly improve its service. Ensuring a high-quality user experience in digital services requires user-centered design, consistency across devices and continuous utilization of user feedback.

I am even more certain that we, the craftsmen of the user experience, will be needed even more in the future. We fight on the front line to improve, develop and demand better services. Services so good that your customers will fall in love with them.