Renewing the digital service


When the renewal of the digital service is topical, it is good to take a few things into account.

Feedback collected from users. What kind of information have we received about the use of the current service and what issues have the feedbacks focused on.

Competitor analysis. When you start creating something new, remember to make sure that you have a sufficient amount of information about the market, what the renewed service is competing against, and an idea of ​​what other services your users use.

Functionality prioritization. It is not necessary or even worth publishing everything at once. When you put smaller entities out, you immediately get feedback from users of the new service. Beta version live.

Usability and user interface. What have been the biggest challenges of the current service in terms of user interface and usability? How should these issues be resolved and how much will it require changes to the background systems.

Technical performance. When building something new, newer versions are introduced and functionalities are added to see if the performance of the system keeps up.

Information security. How to ensure that all the data in use is safe, and that users’ information cannot be accessed from the outside. How do you ensure a situation where everything crashes and is destroyed? How quickly can you get the whole system up and running again?

Testing and the continuous testing model. The importance of testing cannot be overemphasized. What kind of automatic testing model is in use and how is it ensured for each version/changes that the critical sections still work.

Marketing and communication. How and at what stage current users are communicated about future changes and how they are kept involved in the process. When the new version is out, what kind of marketing will start?

Monitoring and analysis. When you finally go live, remember to make sure that the functionality of the service is monitored, usability is analyzed and changes are made based on the data.

Maintenance and further development. What kind of continuous development model is in use and how to ensure that the originally planned entity is not inflated with irrelevant functionalities.



Janne Gylling
Creative Director • janne@jannegylling.fi