I came across the idea of ​​the Design Ops service online at one time. A group that takes care that the organization has the ability to produce high-quality design. However, good design is often instructions, models, examples, etc. The bigger the organization, the more opportunities there are for everyone to start doing what they want and the whole starts to differentiate.

Perhaps the most common reason why the company’s visuals leave the so-called about the glove, is that every designer wants to make a little mark of their own.

Who in your organization is responsible for every external and internal visual solution? Does someone have the “omnipotent” power to make decisions and overtime planning-related solutions?

Years ago, Jony Ive opened up Apple’s world of thought and how they approach design.

Universal Guideline

The easiest way to limit and control is to build a clear universal guideline, i.e. a manual that defines the company’s visual logic. A really great model of that is the visual and digital transformation  of Uber .

Uber has already defined the shapes, weights and movements of the elements with such precision that the individual designer doesn’t even have to think. This way, every output is aligned and it creates a controlled, unified way of handling the company’s visuals.

Design as a Service

It is also possible to buy external help, which (usually) takes a more critical approach to things. We tend to question and ask. We look at things in a bigger way and from the outside, in which case power relationships and opinions within the organization mean nothing. We bring out the source of possible problems and help to create coherent wholes.

Is the visual guidance of your own brand at what level? Should it be looked at a little more critically and updated to meet the demands of the times?

If so, you know who to contact.